The Printer for Bigger Creativity Fast Printing With an impressive First Print Out Time (FPOT) of 4.4 seconds^^, 28ipm^ for black and 28ipm^ for color, you spend less time waiting for prints, and more time crafting your ideas. - Based on ISO/IEC 24734 - Based on ISO/ICE 17629 High Volume, Cost Efficient Experience the versatile print formats with volumes at an incredibly cost efficient yield. With Brother’s high-yield InkBenefit cartridges, get yields up to 3,000** pages for black and 1,500** pages for color. Cost has never been more efficient. ** Approximate cartridge yield is declared in accordance with ISO/IEC 24711 Vivid Professional Prints Great ideas materialise with quality prints. The new fast-drying pigment-based ink delivers superior print quality with high black density and true-to-life colors, ensuring each copy stays crisp, sharp and vivid. Source: Brother MFC-J3540DW Inkjet Printer